RICKY BERTANI
UX Design Lead
Austin, TX
(512) 203 - 3939
I am a UX designer with an affinity for innovation, creativity, and a human-centered approach that delivers business outcomes. Coming from a visual design background, I am intrigued by the holistic approach to UX design. I believe it is essential to always be authentic in myself and my work. I enjoy taking the guesswork away from people helping them to feel capable, competent, and empowered.
SKILLS
Figma, Adobe Creative Cloud, Html 5, CSS, Responsive Design
UX SKILLS
Heuristic Evaluations, Hi-fi mock-ups, Ideation, Information Architecture, Personas, Prototyping, Usability Testing, User Flows, User Journeys, User Research, Wireframes, Service Design
EXPERIENCE
IBM, Austin, TX - UX Designer - March 2020 - Current
Facilitated the personalization of IBM’s partner benefits, reducing friction internally and projecting a 20% increase in engagement and benefit usage.
Focal for IBM’s UX feedback mechanism – Lead gathering quantitative and qualitative UX data with a low margin of error. Implemented across 300 of IBM’s various products. After implementation, it showcases an easily digestible view of data for design, development, cross-functional teams, stakeholders, and executives.
Contributor/adopter of IBM’s Carbon 4.com design system – Meet routinely to identify Business needs
Lead designer initiating a reductive migration from an existing CMS to Adobe Experience Manager CMS
Drive international meetings (Japan, Europe, Latin America) to convey IBM’s WW marketing messaging
Work collaboratively with international developers to execute IBM’s Carbon4.com design system (Agile)
General Assembly, Austin, TX - UX Designer/ Researcher Fellow - February 2019 - April 2019
Spearheaded app redesign for Fitt Finder using UX design principles and best practices
Oversaw project and user research with the addition of a delivery feature to the Starbucks app
Designed user flows, customer journey maps, Hi-Fi Mock-ups, information architecture, wireframes, and prototypes.
Conducted user interviews and usability testing to recognize patterns
BB Cadeaux, Austin, TX - UXDesigner/ E-commerce Retail Website - March 2016 - January 2019
Established visual design and brand and launched a responsive E-commerce website.
Created social media and PPC advertising content
Managed daily small business operations
Sue Patrick Clothing and Gifts, Austin, TX - Web Designer/ Manager - August 2005 - June 2015
Established visual design standards and authored content or copy to accentuate the design system
Developed an E-commerce site and managed over 7,000 items
Grew sales from the ground up to nearly 1 million annually
Devised a PPC strategy and managed online marketing with a $120,000 annual budget
Built HTML emails and grew the database to over 30,000 audience members
EDUCATION
General Assembly, Austin, TX
UX Design Immersive Certificate
Center for Electronic Art, San Francisco, CA
Web Design
Platt College, San Francisco, CA
Graphic Design
The University of Texas at Austin
Bachelor of Arts Psychology