RICKY BERTANI
UX Design Lead
Austin, TX
(512) 203 - 3939
I am a UX designer with an affinity for innovation, creativity, and a human-centered approach that delivers business outcomes. Coming from a visual design background, I am intrigued by the holistic approach to UX design. I believe it is essential to always be authentic in myself and my work. I enjoy taking the guesswork away from people helping them to feel capable, competent, and empowered.
SKILLS
Figma, Adobe Creative Cloud, Html 5, CSS, Responsive Design
UX SKILLS
Heuristic Evaluations, Hi-fi mock-ups, Ideation, Information Architecture, Personas, Prototyping, Usability Testing, User Flows, User Journeys, User Research, UX Strategy, Wireframes, Service Design
EXPERIENCE
IBM, Austin, TX - UX Design Lead - March 2020 - Current
Facilitated the personalization of IBM’s partner benefits, reducing friction internally and projecting a 20% increase in engagement and benefit usage.
A Focal for IBM’s UX feedback mechanism – Lead gathering of quantitative and qualitative UX data
implemented across 300 of IBM’s various products. After implementation, it showcases an easily
digestible view of data for design, development, cross-functional teams, stakeholders, and executives.
A key contributor to IBM's Partner Information Architecture squad to identify gaps and decrease
a partner's time to complete tasks through quantitative and qualitative analysis.
Personalization lead UX designer– Partner Ecosystem onboarding and landing experience
shortening IBM’s partner’s time to contract by 70%.
Lead UX designer – Partner Ecosystem CMS platform migration and design system transformation –
Led a team of UX and content designers towards the simplification and reduction of a
1000+ page experience to an 8-page experience. Creating a drastically simplified experience for IBM’s
Business Partners while integrating it with the Salesforce platform.
Lead UX designer and liaison between IBM's CIO engineers and the Carbon design system team to implement and integrate IBM's design system into Salesforce, a strategic platform.
General Assembly, Austin, TX - UX Designer/ Researcher Fellow - February 2019 - April 2019
Spearheaded app redesign for Fitt Finder using UX design principles and best practices
Oversaw project and user research with the addition of a delivery feature to the Starbucks app
Designed user flows, customer journey maps, Hi-Fi Mock-ups, information architecture, wireframes, and prototypes.
Conducted user interviews and usability testing to recognize patterns
BB Cadeaux, Austin, TX - UXDesigner/ E-commerce Retail Website - March 2016 - January 2019
Established visual design and brand and launched a responsive E-commerce website.
Created social media and PPC advertising content
Managed daily small business operations
Sue Patrick Clothing and Gifts, Austin, TX - Web Designer/ Manager - August 2005 - June 2015
Established visual design standards and authored content or copy to accentuate the design system
Developed an E-commerce site and managed over 7,000 items
Grew sales from the ground up to nearly 1 million annually
Devised a PPC strategy and managed online marketing with a $120,000 annual budget
Built HTML emails and grew the database to over 30,000 audience members
EDUCATION
General Assembly, Austin, TX
UX Design Immersive Certificate
Center for Electronic Art, San Francisco, CA
Web Design
Platt College, San Francisco, CA
Graphic Design
The University of Texas at Austin
Bachelor of Arts Psychology